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To help spread the message and assist young men to learn the importance of TSE the foundation, in partnership with Struck Creative, developed an online campaign, “Carpe testes”, and launched a micro site for it at www.carpetestes.org in December 2007. The site features five humorous videos reminding men to examine themselves. Promoted exclusively through viral marketing, the videos rank within the top ten most viewed non-profit spots on YouTube.
www.carpetestes.org
To download the videos click here.
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