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Carpetestes Spring 2010

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Spring 2010

CarpeTestes

Events
The foundation thanks friends and supporters across the United States who have joined the fight against testicular cancer.
Programs
SKTCF is a proud recipient of a Richard E. Capri Foundation grant to help launch a new media program.
Research
Public perceptions of the harms and benefits of testicular cancer education: A qualitative study - Abstract.
Financials
SKTCF respects the importance of using YOUR resources wisely, to further the foundation's mission.

Events held across the country support mission of Sean Kimerling Testicular Cancer Foundation
6th Annual Celebrity Golf Tournament and Dinner
Sports Superstars, Media Personalities, Business Leaders and Corporations joined supporters of the foundation at the 6th Annual Celebrity Golf Tournament and Dinner, held at the Muttontown Country Club, East Norwich, New York, August 2009.

Celebrities including Ottis Anderson-NY Giants ; Stephen Baker- NY Giants; Richard Caster-NY Jets; Rick Cerone-NY Yankees; Bill Evans- ABC-TV; Bruce Harper-NY Jets; Sean Landeta-NY Giants; and Perry William-NY Giants played with, talked with, were photographed with, and signed autographs for sponsors and guests. A special thanks to Presenting Sponsor PIX 11: Silver Sponsors: Richard E. Capri Foundation & The Wolf Family and The New York Mets; Underwriters The Cutaia Group and Raymond J Baxter; along with the many other sponsors and supporters who contributed to a beautiful, successful event. The day's activities included brunch, cocktail reception with live entertainment, trick shot artist, dinner and awards ceremony, and much more.

During the event SKTCF honored Mr. Rory Cutaia for his charitable efforts to improve the lives of others.

SKTCF also recognized Eagel Sports Promotion for their dedicated support of the foundation's mission.
Texas Hold'em Event Sponsored by Jim Orphanides and Associates and produced by Eagel Sports Promotions benefits SKTCF and homeless initiatives.
NY Football Giants superstars Ottis Anderson, Stephen Baker, Karl Nelson, and Curtis McGriff along with Richard Caster of NY Jets fame helped raise awareness and money to fight testicular cancer. The foundation thanks all who helped make the December 2009 evening a great success.
SKTCF thanks Joseph Capizzi and his friends and family for raising $1000 to help spread the message on the importance of early detection and self-examination.

SKTCF thanks Natalie and Kyle Shamie and their friends and supporters for their first annual Crawl for the Ball event raising $1000 to fight TC.

T.O. Walton Hall at Texas A&M University hosted a "Beat the Hell Out of Testicular Cancer" fund raiser to benefit SKTCF. The foundation thanks all who participated.

Delta Upsilon Fraternity, San Jose, California; hosted a "Duck Pong Tournament", at the San Jose State University Campus to benefit SKTCF. The foundation thanks all who participated.

Hanszen College at Rice University hosted an event to raise awareness of Testicular Cancer and benefit SKTCF - thanks to all who participated.
Upcoming Events
Watch seankimerling.org for information on upcoming events including
  • 7th Annual SKTCF Celebrity Golf Tournament and Dinner
  • King's College / Men's Lacrosse / Wilkes Barre, PA
  • Traveling Baseball Babes Fundraising Event
  • Delta Upsilon Fraternity, San Jose, California; 2nd Annual Duck Pong Tournament
  • 2nd Annual Crawl for the Ball
Sponsoring an event is a great way to boost awareness of testicular cancer and attract socially conscious individuals. For information on how to sponsor an event contact This email address is being protected from spambots. You need JavaScript enabled to view it. .

Cause related marketing programs, in partnership with the Sean Kimerling Testicular Cancer Foundation can increase sales, customer loyalty, enhance your brand image, and generate positive media coverage while helping to save the lives of young men. For information on program sponsorship opportunities contact This email address is being protected from spambots. You need JavaScript enabled to view it. .

PROGRAMS

SEAN KIMERLING TESTICULAR CANCER FOUNDATION PARTNERS WITH UNITEDHEALTHCARE TO HELP FIGHT TESTICULAR CANCER.
The Sean Kimerling Testicular Cancer Foundation proudly announced that UnitedHealthcare is the exclusive sponsor of the SKTCF shower card program. Thousands of cards have been shipped across the United States, helping to teach and remind individuals on the importance of TSE. For more information click here. $15.00 will cover shipping and handling fees for 60 shower cards distributed to individuals at risk. A recurring gift can supply over 60 shower cards PER MONTH. Please donate now.

SKTCF LAUNCHES BLOG
Our "blogger" cajoles, challenges, and reminds readers on the importance of testicular health. Since it was launched, our BLOG consistently ranks in the top ten pages most read of the website. Visit our BLOG, today.

SKTCF LAUNCHES NEW MEDIA PROGRAM
Funded in part by a grant from the Richard E. Capri Foundation, the New Media Program includes efforts to leverage social networks and other forms of social media (Facebook, Twitter, YouTube, Linkedin, Flickr, Ebay, etc), to expand awareness of TC, and the need for regular self-examination. Because the disease primarily affects young men under 40, awareness efforts must target this demographic group. Due to changes in media consumption patterns, it is increasingly difficult to reach this audience through traditional media. At the same time, the explosion of social media offers extremely effective new tools to engage with this target audience. $100.00 will help support new media programs. A recurring gift can help extend and expand new media programs. Please donate now.

Since the program launched:
  • Our followers on Facebook have increased almost 40 % and this platform is one of the top 5 referrers to the SKTCF website. Do you know you can create your own virtual event on Facebook? Use the CAUSE app to create a cause on YOUR OWN page and designate SKTCF as the beneficiary.
  • Foundation website traffic continues to grow, increasing more than 300 percent over last year, indicative of the desire and need for information relating to testicular health, early detection, and self-examination, demonstrating the important role SKTCF plays in the fight against TC, and quantifying the efficacy of the foundation's mission.
Follow us on Twitter, Friend us on Facebook, Join our discussions on Linkedin. Create a FB Cause and Support the Fight against TC.

Do you know you can auction on Ebay/Missionfish and designate the Sean Kimerling Foundation as the beneficiary?

PRINT EDUCATION MATERIALS provide basic information about testicular cancer including risk factors, symptoms, and an easy to understand 4-step instructional guide to performing a TSE.
Organizations, schools, and health providers request brochures and posters across the United States. For more information on education brochures and posters click here.

Please support our Print Education Campaigns.

$25.00 will help supply over 40 self-exam posters to healthcare or health service provider's offices, high schools or college gyms, and health clubs. A recurring gift can supply over 40 posters PER MONTH.

$50.00 will help provide over 100 print education resources to community groups and activists who want to help provide information on testicular health and self-examination. A recurring gift can supply over 100 pieces PER MONTH.

SEAN KIMERLING TESTICULAR CANCER FOUNDATION TC RESOURCE KIT - The foundation launched a grassroots advocacy and communications program online, including multimedia and interactive presentations.
Also included are training materials targeting discussions with medical and health services professionals. Every month grassroots activists, community leaders, survivors, and health providers download materials and help educate their communities on issues relating to testicular cancer. There is NO COST or FEES to Download the Resource Kit.

Fenton Communications has generously offered to help promote this important program. SKTCF thanks Fenton Communications for their help in the fight against Testicular Cancer. Fenton Communications (www.fenton.com), in partnership with their clients, has contributed to some of the defining social change movements of the past quarter century. Start Educating Your Community Today. Register here.

"THIS IS WHAT MATTERS TO ME" CAUSE RELATED MARKETING CAMPAIGN / EDUCATION PROGRAM LAUNCHES MID-SPRING 2010 - WATCH SKTCF WEBSITE FOR DETAILS 40% OF THE PROCEEDS FROM SALES WILL GO DIRECTLY BACK TO SKTCF.
To celebrate the launch of Kharma Apparel Inc. (KharmaNYC.com) -- a new high-end, cause-driven brand - their team collaborated with 10 of the world's most innovative and influential artists and creatives from around the world on a project called "This is What Matters to Me.". Kharma asked each of the 10 designers to step away from their commercial-focused work and design a hand-crafted, limited edition screen printed Tee based around a cause that has had an impact on their personal lives. Each artist, by their own choosing, selected an organization to support.

For the project, internationally influential design studio Non-Format has chosen The Sean Kimerling Testicular Cancer Foundation as the organization they've chosen to support. Kharma, along with the Studio and SKTCF, have worked together over the last several months to develop the Tee, along with an online, press-driven campaign aimed at gaining extended attention and awareness for SKTCF and Testicular Cancer. And, 40% of the proceeds from the sales will go directly back to SKTCF.

The full release of the "This is What Matters to Me." project is expected for mid-spring. These limited quantity tee's will be available exclusively through Kharma's website, KharmaNYC.com.

To help SKTCF spread the word about the project, or to be one of the first to purchase one of the Limited Edition SKTCF shirts, join us at facebook.com/KharmaNYC or you can follow Kharma via twitter at @KharmaNYC.

Kjell Ekhorn (Norwegian) and Jon Forss (British) have worked together as the creative direction & design team Non-Format since 2000. They work on a range of projects including art direction, design, illustration and custom typography for arts & culture, music industry, fashion and advertising clients. The duo is known for an exceptionally innovative approach to typography and a fresh, boundary-crushing graphic style. Clients such as Nike, Coca Cola and The New York Times have all tapped the studio's award winning and internationally acclaimed design talent. Their best selling hardback entitled Non-Format Love Song was published by Die Gestalten Verlag in 2007.

Operating on two continents, Non-Format is based in Oslo, Norway and Minneapolis, USA.

Research

Public perceptions of the harms and benefits of testicular cancer education: A qualitative study - Abstract February 3, 2010
Source: UroToday.com Testicular Cancer Section

The value of testicular cancer (TC) education, and in particular advice on testicular self-examination (TSE), has been widely debated by health professionals. TC education is viewed favorably by members of the public likely to be interested in its provision.

Click here to view the entire article.

Financials

SKTCF respects the importance of using YOUR resources wisely, to further the foundation's mission. The Sean Kimerling Testicular Cancer Foundation's nonprofit reports are posted on www.guidestar.org. You may register on the site for free.